Góc nhìn

Ghi chép về thị trường Việt Nam

Viết cho các nhà sản xuất đang cân nhắc Việt Nam, và cho những bên đã ở đây mà đang tự hỏi vì sao mọi thứ chậm.

Các bài viết này được soạn bằng tiếng Anh cho nhà sản xuất ở nước ngoài. Phần còn lại của trang có bản tiếng Việt.

11 thg 8, 2026Market
Fifty million people is not one market
Southern Vietnam, the central coast and the Mekong Delta are usually written into a plan as one territory. They buy differently, they are reached differently, and treating them as one is the most common mistake in a first Vietnam launch.
06 thg 8, 2026Registration
What the Drug Administration of Vietnam actually asks for
Most foreign dossiers are not rejected. They are queried, re-queried, and lose a year to a document that was in the wrong format from the beginning.
30 thg 7, 2026Distribution
Why the Mekong Delta needs its own distribution plan
Thirteen provinces, no dominant city, and a trade that still moves by river. The delta is where a distribution model built for Ho Chi Minh City quietly stops working.
23 thg 7, 2026Retail
How a Vietnamese pharmacy decides what to recommend
In much of the retail trade the customer describes a symptom rather than asking for a brand. What happens next is decided by the pharmacist, and it is not decided by your packaging alone.
16 thg 7, 2026Hospital
Hospital tenders run on a calendar, not on a conversation
The largest buyers in Vietnamese healthcare are institutions, and an institution buys on a cycle. Missing the cycle does not cost you a negotiation — it costs you a year.
09 thg 7, 2026Market
A distributor, an importer, or your own office?
Three ways into Vietnam, three different costs, and a common mistake: buying the cheapest one and expecting what the expensive one does.