Skip to main content

An Phat Company Limited · Ho Chi Minh City

Your marketing partner in Vietnam

We take pharmaceutical and OTC products into central and southern Vietnam — registration, distribution and promotion, run by one company from Ho Chi Minh City since 2012.

The Saigon river through Ho Chi Minh City at first light, with the city on both banks.

Where we sell today Planned

The reach

Fifty million people, three regions, one company

An Phat sells into southern Vietnam, the central coast and the Mekong Delta — the half of the country where most of its spending on medicine happens. One company covers all three, so a principal appoints one partner rather than three.

50,000,000people in the territory we cover

  • The South East

    Ho Chi Minh City and the provinces around it — the largest hospital network and the densest pharmacy trade in the country.

    Ho Chi Minh City · Bien Hoa · Vung Tau

  • The Mekong Delta

    Thirteen provinces of dispersed towns and district hospitals, reached by river and road rather than by one distribution hub.

    Can Tho · My Tho · Long Xuyen

  • The Central Coast

    From Da Nang south through the coastal cities and the highlands, where provincial hospitals do the buying.

    Da Nang · Nha Trang · Buon Ma Thuot

  • The North

    Hanoi and the Red River Delta. Not our territory today — the market we are preparing to enter.

    Hanoi · Hai Phong

registered products
300+
therapeutic categories
4
trading since
2012

What we do

A product reaches the Vietnamese market through four things

None of them is manufacturing. An Phat is a marketing company: what a principal appoints us to do is get a product registered, get it on a shelf, and get the people who prescribe it to know it exists.

  1. 01

    Registration and market access

    Preparing the dossier for the Drug Administration of Vietnam, answering its queries, and keeping a registration current once it is granted.

  2. 02

    Distribution

    Import, and onward supply to the wholesalers, hospital pharmacies and retail chains that actually hold stock in three regions.

  3. 03

    Medical promotion

    Calling on the doctors, hospital departments and pharmacists who decide what gets prescribed and what gets recommended over a counter.

  4. 04

    Accounts and tenders

    Holding the relationships that a hospital tender and a pharmacy chain listing both depend on, and reporting back on what moved.

How an appointment works

Portfolio

Four categories, chosen because they are what we know

A marketing company is only useful where it already has the relationships. These four are where An Phat has them, and it is deliberately a short list.

  • Cardiac

    Chronic prescriptions, bought through hospitals and repeated for years. Specialist-led and slow to win.

  • Gastro

    The category that sells across both channels at once — hospital prescriptions and a large, price-aware retail trade.

  • Surgery

    Hospital procurement and tenders, where the buyer is a committee and the decision is annual.

  • Skin care

    The most retail of the four, and the one where a pharmacist recommending a product matters more than a prescription.

The Aveda dermatology range: Eczederm, MNO-each and Fenazol packs on a warm tan ground.
The Aveda dermatology range, one of the group’s own skin care lines.

See the portfolio

The group

A Vietnamese company with a group behind it

An Phat was set up in 2012 as the Vietnam arm of Saifen Drugs (Hong Kong) Limited, which has been trading since 2004. Vietnam is now the group’s largest market.

For a principal that means the partner in front of you is a local company with local relationships, and the manufacturing, sourcing and regulatory experience of a group operating across five territories sits behind it.

About An Phat

  • Saifen Drugs (Hong Kong)The holding company, since 2004
  • Infocus RemediesWHO-GMP manufacturing in India
  • An PhatMarketing and distribution in Vietnam

Get in touch

Looking for a partner in Vietnam?

Tell us what the product is and which channel it sells through, and we will tell you honestly whether it is one we can move.