What we do
We do not make the medicine. We move it.
An Phat is a marketing company. A manufacturer appoints us because getting a product into Vietnam is four separate jobs, each of which needs someone already inside the market — and because doing them through one company is cheaper and faster than assembling three.
01
Registration and market access
Nothing can be sold in Vietnam until the Drug Administration of Vietnam has registered it, and the dossier is where most foreign products lose a year.
- Assembling the registration dossier from what the manufacturer already holds, in the form the DAV expects rather than the form the home regulator accepted
- Answering the DAV’s queries, which is where the time actually goes
- Import licensing, and keeping a registration current through its renewals and variations
- Advice, before any of it starts, on whether a product is worth registering at all in this market
02
Distribution
Getting a registered product to a district hospital in the Mekong Delta is a different problem from getting it to a hospital in Ho Chi Minh City, and it is solved by relationships rather than by a warehouse.
- Import and onward supply through the wholesalers and importers who hold stock in each region
- Hospital pharmacies in three regions, and the retail chains and independent pharmacies behind them
- Coverage of the Mekong Delta, where the towns are dispersed and one central hub does not reach
- Stock and order reporting back to the principal, so a forecast is based on what moved rather than on what shipped
03
Medical promotion
A registered, well-distributed product that no doctor has heard of does not sell. This is the part a principal cannot do from abroad.
- Calling on specialists and hospital departments in the four categories we carry
- Pharmacist detailing, which is what decides an over-the-counter recommendation
- Product material in Vietnamese, prepared for the audience it is actually shown to
- Conference and medical meeting presence alongside the principal where it is warranted
04
Accounts and tenders
In Vietnam the largest buyers are institutions, and an institution buys on a cycle. Missing a tender means waiting a year.
- Hospital tender preparation and submission, on the buyer’s calendar rather than ours
- Chain pharmacy listings and the account management that keeps a product listed
- Pricing and reimbursement positioning against what the category already contains
- Regular reporting to the principal on volume, channel and what the competition did
How it works
From an appointment to a first order
The same five steps every time, in the same order. What varies is how long the middle one takes.
01
Assessment
We look at the product, the category and what is already registered against it, and say whether we think it will sell here. Some of the time the answer is no.
02
Appointment
Territory, categories, exclusivity and term, agreed in writing before any dossier work starts.
03
Registration
The dossier goes to the Drug Administration of Vietnam, and we handle its queries until the registration is granted.
04
Launch
Import, stock into the distribution channel, Vietnamese material prepared, and the field team briefed on the category.
05
Trade
Promotion, tenders and account management, with reporting back on what actually moved and where.
We do not quote a registration timeline. It is the Drug Administration of Vietnam’s to set, not ours, and it varies by product class and by how complete the dossier is on the day it is filed. Anyone who gives you a date is guessing.
Get in touch
Start with the assessment
Send us the product and the category. If we do not think we can move it in this market, we will say so before anyone spends money.